Which of Amazon's three advertising methods is the best? How to choose?

Everyone will try to do promotion on Amazon, so many friends will actually try to put advertisements on Amazon. This kind of advertisement can actually have a very good effect. Which of the three types of Amazon advertisements is the best?

Which of Amazon's three advertising methods is the best?

1. Brand promotion

Brand promotion refers to the seller's own brand promotion. Merchants can promote their brands through their own flagship store product collections, brand flagship store traffic and video ads. Product collection: When buyers browse the merchant's product details page, merchants can use product collections, that is, product pictures to attract traffic to the product details page, allowing buyers to see more products and achieve promotional effects.

Brand flagship store traffic: As the name suggests, this is not too much to explain, but it is to bring traffic to the store, not a single product page. Video: Video is the location where the merchant's product page displays the video on the first page. Traffic can be driven through videos that are more convincing than pictures.

2. Product promotion

Product promotion, or CPC advertising, is divided into manual and automatic delivery. Manual delivery: users are charged based on the actual number of clicks, by searching for keywords, and accurately displaying products on Amazon. Automatic delivery: Amazon automatically displays the merchant's products based on the system algorithm, and displays listing matching keywords and corresponding product categories for the merchant during the display process.

3. Video Promotion

Video promotion is divided into browsing and product, browsing video promotion and product video promotion. The difference between the two is that browsing type appears outside the site, while product type appears inside the site. On Amazon, more than 70% of customers prefer to learn about products through videos rather than pictures. Excellent videos can attract customers' attention. If merchants have excellent videos, suitable prices, and higher keyword quality, then merchants will have a very high conversion rate, even higher than the first two promotions.

After comparing the three types of Amazon advertisements, there is actually no one type that stands out as particularly useful. It still depends on the actual situation of your own store. You should choose according to the situation of your store. In this way, you can find a promotion method that suits your store.

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