Do Amazon ad groups have weights? How do I adjust my budget?

The competition rate on the Amazon platform is not as fierce as that of domestic e-commerce, but there is still a certain degree of competition. Therefore, many merchants who open stores on Amazon will also try to promote and place advertisements. Does the Amazon advertising group have weight?

1. Do Amazon ad groups have weights?

The existence of weight is directly linked to ASIN and keywords, and has little to do with advertising activities.

2. How to adjust the budget?

1. Daily budget is too low

In the early stages of promoting a new product, the budget may not be much, so the daily budget for this ad is very low. Then before the peak sales period, the budget is burned, which brings few conversions.

At this time, sellers can set a time-sharing budget, increase the budget during the peak sales period, and if this budget exceeds the budget, they can increase the budget again, and then grasp the peak traffic and transformation; reduce the budget during the sales downturn to reduce ineffective costs.

2. A large number of invalid clicks

Sellers can actually analyze keywords to find out buyer search terms that have high clicks, are irrelevant, and have no conversions, and add negative placements in a timely manner to save budget.

3. CPC price is too high

For early new product ads, there is basically no weight, and there is no advantage in competing with other competing product ads. Therefore, sellers need to pay a higher price to obtain high-quality advertising space, but the budget is limited and it is easy to exceed the budget.

Then, by analyzing the advertising performance and optimizing the listing accordingly, accurate keywords and high-quality descriptions can be used to bring in more conversions, improve the advertising quality score, and effectively reduce CPC.

4. There are too many products in the ad group

Nowadays, many novice sellers like to put all products in one ad group when placing ads in the early stage for easy management. In fact, it is not recommended to promote multiple products in the same ad group at the same time, which is easy to exceed the budget and cause placement deviation. For example, some products are not exposed, while some are clicked a lot.

When it comes to advertising, it is recommended to focus on one product per advertisement.

There is not much relationship between Amazon ad groups and weights, and the official has repeatedly denied that ad groups are linked to weights. Everyone needs to adjust their budget when posting ads, and the specific budget adjustment factors are also introduced to everyone.

Recommended reading:

What to do if Amazon ads have low click-through rates? What are the reasons?

What is the appropriate click-through rate for Amazon ads? How to improve it?

What are the overall strategies for Amazon advertising? What are the techniques?