How to convert cross-border e-commerce? How to improve the conversion rate?

If businesses want to go beyond the domestic market and explore overseas markets, the best way is to engage in cross-border e-commerce. This can provide a good opportunity for companies to build international brands. So how to convert cross-border e-commerce?

How to improve conversion rate in cross-border e-commerce?

1. Product price

First, you need to consider the price of your product. The higher your product price, the longer customers will hesitate in the purchase process. On the other hand, if the product price is too low, you will need to sell a lot of products to get the desired profit.

According to ShopBase, a reasonable price would be between $20-50 or $50-100. This price ensures that it does not affect the customer's shopping decision, while you can still make a good profit.

2. Product Demand

Before choosing a product to sell, you can use Google Trends to check which products are in high demand.

Seasonal products can bring huge revenue to your Dropshipping business. But if you want your business to grow steadily, be careful not to rely on just one product.

3. Uniqueness of the product

Many people think that those popular products must be easy to sell on Amazon or eBay. But it is not that easy. There are too many Dropshipping sellers selling this product, so you can only compete for the very small profit space left.

ShopBase recommends that sellers should look for niche products—unique products that are designed for a specific group of people. Only in this way can you ensure that your store is unique.

4. Market competitiveness

The looser the market competition, the higher the possibility that you can make a profit from the market. But if a niche product has no competitors, it may be because the product itself is not selling well. Therefore, in the process of investigating the product, you must analyze all the dynamics of the competitors.

In general, if cross-border e-commerce wants to complete conversion, it must realize the entire process from customers seeing the product to completing the purchase. That is, from noticing to interest to decision, and finally conversion.