How to start cross-border e-commerce? How to start cross-border e-commerce?

Cross-border e-commerce provides new opportunities for enterprises to build international brands and is also a new driving force for promoting industrial structure upgrading. Many of our domestic foreign trade enterprises are using e-commerce to expand overseas markets. So how can cross-border e-commerce be launched?

How to start cross-border e-commerce?

1. Choose the right platform. You must have your own platform to conduct cross-border business. You can open a store on an e-commerce platform or make your own independent station, but the ultimate goal is to let customers choose goods online and pay. However, due to the more restrictions on e-commerce platform rules, fierce competition, and restrictions on deductions and promotions, many cross-border enterprises will choose to build their own independent sites. At present, the public's understanding of independent stations is still relatively preliminary. They think that independent stations are just selecting products and then uploading them. It is a very simple online shopping mall. In fact, a new independent station model has quietly emerged. It is not only a shopping mall system with hundreds of millions of goods, but also a B2B supply platform that can switch freely between multiple languages ​​and currencies, so that your foreign trade website can meet the needs of customers in different countries.

2. Determine the market. First, you need to identify the country you want to do business in, find a market based on the country, and then select products based on the market. At present, the countries with fierce competition are generally in Europe and the United States. Platforms such as Amazon and eBay are relatively mature, and it is difficult for novices to survive. In this case, it is better to choose some platforms that specialize in other countries, such as Shopee, whose main market is Southeast Asia, and Facebook Mall, which can choose any national market.

3. Product selection is a very important link. Many people lose money because of careless product selection. Imagine if you don’t need to choose products, and there are products on the domestic e-commerce platform website that can be purchased and ordered directly? Such a shopping mall system is more comprehensive, customers are more selective, and it can also stimulate the desire to buy.

To sum up, the first step in embarking on cross-border e-commerce is to choose a suitable cross-border e-commerce platform. The second step is to determine the market, that is, to clarify the country or site where you want to do business. The third step is to select products.