How about Amazon adult products? Is it easy to do?

On Amazon, people usually open a store. In addition to choosing the store type and site, they also need to choose the products they want to sell. Many people want to sell adult products on Amazon. What about Amazon's adult products?

What about Amazon adult products?

1. Highly mature market with fierce competition

Although Amazon and other cross-border e-commerce platforms have not released detailed sales of adult products, we can still have a clear understanding of the huge market for adult products in Europe and the United States through market research reports released by other institutions. According to a report previously released by MarketResearch, adult products are widely used in Europe and the United States. Among them, 33% of adults in Germany, France and the United Kingdom have used such products, while in the United States, the use rate of adult products is as high as 52%.

In other words, if you want to sell adult products on Amazon, you don’t have to worry about insufficient market demand. On the contrary, due to the large market demand and high user recognition, sellers must face fierce industry competition and serious monopoly of leading brands, and need to invest more energy and resources in product development and new product promotion.

2. In-site advertising cannot be used, making it difficult to attract traffic

Amazon’s attitude towards adult products is very clear, that is, it neither specifically prohibits nor intentionally promotes them. Compared with categories with strict audits such as medical devices, the entry threshold for adult products is not high, but adult products also have a very serious limitation, that is, they cannot use in-site advertising tools to increase exposure and clicks - consumers can find products by manually clicking into the category, but sellers cannot actively display their product information to consumers through advertising. Once Amazon detects elements of adult products anywhere, such as the title, main image, flat road, and five-point description, it will quickly mark and block them.

At the same time, there are many obstacles to promoting adult products through off-site advertising. For example, it is difficult to place relevant advertisements on Google and Facebook. In other words, if you want to sell adult products, you must solve the problem of traffic generation. Sellers must have very strong off-site traffic generation capabilities.

3. Taking shortcuts is risky, beware of being held accountable later

If you have done some research on adult products, you will find that there are a lot of news about adult product stores being closed online. This is because in the past, many sellers of adult products relied on misclassification and then used in-site advertising tools to speed up orders, such as posting adult products in the electronic category. Some sellers even use so-called black technologies such as fake orders and fake reviews to quickly increase the weight of listings, but they don’t know that these are all violations strictly prohibited by Amazon.

The reason why white hat tactics have become mainstream now is entirely due to the platform's severe crackdown on various illegal behaviors in recent years. We often say that compliance, branding and refinement are the future trends of the cross-border e-commerce industry. Among them, branding and refined operations may determine our revenue ceiling, and whether we can achieve compliance operations will directly determine the life and death of the store.

Amazon's adult products are still very good, but this kind of product is quite special and there is no way to advertise or promote it. If you want to do the same, you have to choose the right site.

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