Is video verification required to open a store on Amazon? What is it for?

Many merchants who open stores on Amazon, in order to make their stores have more rights and interests, many partners will take the initiative to certify some sections, such as video certification. Is video certification required to open a store on Amazon?

Does Amazon require video verification to open a store?

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1. Amazon requires the company’s legal representative to attend the meeting. The documents to be brought to the meeting are:

Valid ID card original, which is the ID card submitted during registration

Original Chinese business license showing the name of the legal representative

2. If you are not the legal representative of the company, you must obtain authorization from the company to act on behalf of the legal representative and must bring the originals of the following documents to the meeting:

Valid ID of the company's legal representative (issued by the government with a photo)

Your own valid ID (government issued with photo)

A smartphone or tablet with the Alipay app installed

Amazon will confirm whether your employer name matches the company name associated with your sales account through "housing allowance inquiry" or "social security inquiry". To avoid affecting the progress of identity verification, please complete the "housing allowance" or "social security inquiry" account settings on Alipay before making an appointment. (The auditor will guide you on how to display relevant social security information on site)

To open a store on Amazon, you need to undergo video authentication. If you fail the video authentication the first time, you need to readjust the submitted information and then undergo video authentication again. Video authentication cannot be replaced.

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