Which is better, Amazon US or Amazon Europe?

The US site is Amazon's largest main site. Its consumer market is already very mature and very popular with sellers. The European site is the fastest growing and best market after the US site. So which is better, the US site or the European site?

In fact, on the Amazon platform, both the European site and the American site have their own advantages, and the specific decision depends on personal circumstances.

The US site: the largest, most mature, and with fierce competition, is the first choice for most sellers entering Amazon. There are still some opportunities for subcategories and verticals. The platform and logistics support are very mature, and the supporting services of various service providers are also the most mature. Maturity means stability, but it also means that it is difficult to get rich quickly, but slow wealth is still possible. It has high requirements for overall operations.

As a novice seller, if you are confident in your products and operational ideas, entering the US site would be a good option to open up the market. However, the competition in the US site is fierce, especially in the fields of sports accessories 3c, wigs and eyelashes mentioned by the topic. If you lack hard power, it will be difficult for you to gain a foothold.

Europe: Europe has expanded from the original 5 countries to the current 9 countries, but the core markets are the UK, Germany and France. Through the Pan-European Plan and the Central European Plan, multiple countries can be selectively covered. The size of a single country is not as large as that of the United States, but the overall multi-country market capacity is huge. It is necessary to solve VAT and various packaging laws, battery certifications, etc., which have certain thresholds (but anyone with money can find a service provider to handle it).

The European site is also a key expansion area for Amazon. The current competitive environment is better than that of the US site, and the volume of some categories is not inferior to that of the US site. You can focus on studying some advantageous categories to enter.

To sum up, Amazon’s US and European sites have their own advantages, and merchants need to decide which market to enter based on their actual situation.