What should I do if the conversion rate of Amazon products is low? Solution introduction

The higher the conversion rate on Amazon, the better the sales of the product. The better the sales, the higher the profit margin of the merchant. Normally, the conversion rate on Amazon is between 10% and 15%. So what should I do if the conversion rate of Amazon products is low?

1. Improve keyword accuracy

When the traffic of a product increases, sellers need to analyze the data to find out which keywords the traffic comes from. If some popular and widespread keywords are set when attracting traffic, as well as product words of similar products and some words that are almost unrelated to our products, product exposure will definitely increase and conversion rate will also increase.

2. Highlight product selling points

Because when customers enter your product homepage, the first thing they see is the picture, title, and selling point. The reason why customers click to browse the product page shows that the main picture of the product is still attractive. If the page jumps quickly, it means that the product selling point reflected in the title cannot effectively highlight the advantages of the product, so the seller may not buy from you. The selling point in the title is more important than the product description below.

3. Product price setting

Price-sensitive customers will compare prices of similar products. Among similar products, if customers believe that the quality and performance of the products are similar, they will tend to prefer the lower-priced product. And for two similar products, if one seller sets two prices, for example, the original price is 100 and the discounted price is 80, and the other seller only sets one price of 80, then the customer will be more inclined to choose the first seller's product because he or she will feel that he or she has gained extra benefits.

4. High-quality product reviews

The number of reviews, star ratings, and negative reviews directly affect customers' purchasing decisions. Amazon is a platform that attaches great importance to customer experience. User reviews can greatly affect the sales trend of the store. Sellers must not simplify product packaging and after-sales service just to save a few dollars. Because these seemingly unimportant details directly affect customer experience and determine the final product reviews.

If the conversion rate of Amazon products is not high, it is equivalent to wasting the early results of traffic diversion and promotion. Therefore, while promoting, sellers must conduct data analysis in a timely manner, optimize listings accordingly, and effectively increase product sales.

In general, if the conversion rate of Amazon products is low, you can improve the accuracy of keywords, optimize the main picture to highlight the product selling points, adjust the price appropriately, and increase high-quality product reviews.