What is cross-border e-commerce (B2B)? What are the models?

Everyone knows about cross-border e-commerce, and many people now choose to buy goods on cross-border e-commerce platforms. Everyone knows the shopping process. There is also a b2b in cross-border e-commerce. What is cross-border e-commerce b2b?

What is cross-border e-commerce b2b?

B2B (Business To Business) is the exchange of products, services and information between businesses through the Internet.

From a broad perspective, cross-border e-commerce B2B refers to cross-border trade activities between enterprises on the Internet, that is, "Internet + traditional international trade". From a narrow perspective, cross-border e-commerce B2B refers to cross-border trade activities between enterprises based on e-commerce information platforms or trading platforms. When we talk about cross-border e-commerce B2B, we usually use this narrow concept.

What are the B2B models?

1. Vertical mode

Directindustry Vertical B2B is a manufacturing or business-oriented vertical B2B. It can be divided into two directions, namely upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers; manufacturers can form a sales relationship with downstream distributors. Simply put, B2B websites under this model are similar to online stores. This type of website is actually a corporate website, which is a virtual store opened directly on the Internet by the company. Through such a website, you can vigorously promote your products, use faster and more comprehensive means to let more customers know about your products, and promote transactions. Or it can also be a website opened by merchants. These merchants promote their own products on their own websites, and the purpose is to promote and expand commercial transactions in a more intuitive and convenient way.

2. Comprehensive model

B2B for the intermediate transaction market. This transaction model is horizontal B2B, which brings similar transaction processes in various industries together in one place, providing a transaction opportunity for the purchasers and suppliers of enterprises. This type of website is neither an enterprise that owns products nor a merchant that operates goods. It only provides a platform to bring together sellers and buyers online. Buyers can find relevant information about sellers and sales goods on its website.

3. Self-built mode

The self-built B2B model of industry leaders is that large industry leaders build industry-specific e-commerce platforms with their own product supply chains as the core based on their own information construction level. Industry leaders connect the entire industry chain through their own e-commerce platforms, and upstream and downstream companies in the supply chain realize information, communication, and transactions through the platform. However, this type of e-commerce platform is too closed and lacks deep integration of the industry chain.

4. Association Mode

In order to improve the breadth and accuracy of information on e-commerce transaction platforms, the industry has established a cross-industry e-commerce platform by integrating the comprehensive B2B model and the vertical B2B model.

Everyone should know what cross-border e-commerce B2B is. In fact, it is slightly different from retail. If some friends buy here, the prices are basically relatively low, and they can get these products at one price.

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