What does a new media operator who earns over 10,000 yuan a month with two days off a week do in a day?

As a practitioner, the author of this article will explain to you what new media operations are, as well as specific work content and salary. Let's take a look!

01

Speaking of new media operations, I believe everyone knows more or less about it. With the continuous development and popularization of the Internet, it has become an indispensable part of the information age. Next, I will talk to you about what new media operations are from the perspective of a practitioner.

Simply put, new media operation refers to a management and operation method that uses new media technologies and means to carry out brand promotion, marketing promotion, fan interaction and other activities for enterprises, organizations or individuals.

The specific new media platforms in operation include WeChat public accounts, Weibo, Douyin, Kuaishou, etc.

What new media operators need to do is to master the characteristics and rules of these platforms, as well as the required professional skills, such as content production, social interaction, data analysis, etc.

02

The specific work content of new media operations is also very diverse, mainly including the following aspects:

1. Content planning and output

It is necessary to develop content strategies on various social media platforms, including text, pictures, videos and other forms to attract user attention and participation.

2. Community Management

You need to respond to users' messages, comments and private messages in a timely manner, and actively maintain a good community atmosphere.

3. Data Analysis

Data from various social media platforms needs to be analyzed to understand user behavior and preferences and make corresponding adjustments based on the analysis results.

4. Advertising

You will be responsible for advertising on various social media platforms to increase brand awareness and sales.

In addition to the above aspects, new media operations also require some other skills and qualities, such as good communication skills, creativity and innovation, crisis management skills, etc.

03

In addition, for new media operations, the daily work arrangement is also very critical. Let’s talk about it in detail below.

First of all, in the morning I usually check yesterday’s data analysis report, including the number of readings, reposts, likes, etc., and analyze user feedback and interactions in order to make adjustments and optimizations based on the data.

At the same time, you also need to check the latest industry information and hot events in order to grasp market trends and user needs in a timely manner.

Secondly, the morning is usually the time for content creation and publishing, which includes writing copy, making pictures or videos, and publishing and promoting on various social media platforms.

This is followed by lunch time, during which time is used for social activities and online marketing, including communicating and collaborating with other industry professionals or influencers, as well as promoting and interacting on various social media platforms.

The focus of the afternoon's work is data analysis and operational adjustments.

That is, you need to analyze and evaluate the content released in the morning in order to adjust and optimize the subsequent promotion strategy. At the same time, you also need to analyze and study the performance of competitors and industry trends in order to adjust your own operation strategy in a timely manner.

In short, the daily work schedule of new media operations is very busy and complicated, and requires continuous data analysis and operational adjustments to improve marketing effectiveness and user experience. Only through continuous learning and innovation can we stand out in the fierce market competition.

In short, the working hours of new media operations are relatively flexible, and the daily working hours need to be arranged reasonably according to different tasks.

Many times, you only need to ensure that the working time is about 8 hours a day, but it is not required to be completed in the company's office. You can complete the work at home, on the way to work, or in a coffee shop, as long as you can ensure that the task is completed.

04

As for monthly salary, I can currently get around 10,000.

As for the more detailed work content of a day in this industry, I will also tell you about it here at the end.

First of all, the core work of new media operations is to maintain and manage the company’s official accounts, including WeChat public accounts, Weibo, Douyin, etc.

Every morning, the first thing to do is to monitor the account, check the real-time data and user feedback of the account, and understand the account's operating status and user needs.

At the same time, corresponding operation strategies and content plans will be formulated based on account operation status and user needs.

Then, we will create and edit the content, including text, pictures, videos and other forms of content, that is, targeted creation based on the account positioning and user needs.

Finally, it will be necessary to conduct data analysis, evaluation and review and summarize the operating results of the account.

Above all, this is a busy, anxious and ever-changing industry.

Author: Wen Youlan

Source: WeChat public account "Wen You Lan (ID: sunnyamily2016)"