My 8 favorite sentences in May!

This article focuses on the excellent copywriting cases worth paying attention to in May and is practical. The author has selected cases such as Meituan Children's Day copywriting and Xiaohongshu City copywriting. These copywritings are outstanding in creativity and expression, and have a certain reference value for the marketing of related industries and brands.

Before we knew it, summer has arrived.

It’s the wonderful season for eating ice cream, watermelon, barbecue and beer... and the days are making sounds.

Back to the topic, it’s time to review

Today, let’s review the copywriting worth collecting in May.

1. Meituan Children’s Day copywriting

On Children’s Day, all kinds of peripheral toys are sold out, which makes people wonder, how come adults nowadays celebrate “Children’s Day”?

On the surface, toy consumption is nothing more than a way for adults to express their emotions. More and more adults are eager to regain the happiness of "childhood" to relieve the pressure of real life.

With insight into this, Meituan brought out a refreshing and healing advertising film, telling adults that they don’t need to reminisce about their childhood or envy children, because in fact adults have happiness that many children envy.

【Video copy selection】

There is no high or low level of happiness

But there are small and extra large portions

Sometimes taller

The threshold of happiness can be lowered

Adults who don't need to solve problems

To be more focused on satisfying your cravings

Hey, fishing is

Adults' break

Some happiness

Special for adults

2. Xiaohongshu City Copywriting

Due to its regional characteristics, dialects, as a unique language system, have an interest and flavor that cannot be matched by Mandarin.

In May, Xiaohongshu released a series of city "dialect" copywriting, which was interesting and vivid, and fully demonstrated the temperament of cities such as Wuhan and Changsha.

There are dozens of such down-to-earth and localized copywritings.

1. Wuhan

Going to the swimming pool is called making dumplings, going to the river is called swimming!

In Wuhan

You can't accept the week

You can't resist the heat

("Bu Fu Zhou" is a dialect slang, meaning "unconvinced")

(Bang, bang), listen!

Hiding in watermelon in summer

More grilled halwa for tendons, more iced halwa for beer, let’s talk more about halwa today.

(Hazi, dialect slang, meaning "a while")

2. Changsha

No shrimp can leave Changsha alive

Changsha is not big, but it is very spicy.

Drinking wine in the first half of the night to keep alive, and drinking noodles in the second half of the night to revive

Accent Supu is reliable in doing things‍‍

3. But Lab's copywriting for workers

To promote its new coffee “Bitter Sweetheart”, the creative youth culture brand but lab released a set of posters that will make working people smile bitterly.

In the copy, the "bitter" in the coffee and the "sweet" in the girl form a great contrast effect. The combination of bitterness and sweetness resonates with many people emotionally. It is worth mentioning that all the character images in the poster are generated by the AI ​​drawing tool Midjourney.

Featured copy:

Yes, coffee is not destined to be bitter. Coffee is bitter, but you can add milk. Work is bitter, but you can't get a raise.

I was at my workstation and wanted to die and cry, but there was only A4 paper on the table

It is said that only after suffering can one have sweetness. Don't say it again next time. I am allergic to bullshit.

So-called growth is nothing more than changing from liking the sweetness of milk tea to liking the bitterness of coffee.

Uneducated people are not sad, but unemployed people shed tears

4. Shopee Shopping: “Quotes to Advice Against Failure”

The 2023 Taiwan Advertising Buzzwords Awards were announced, and a group of "quotations to discourage failure" from Shopee Shopping successfully won the "Top Ten Social Media Copywriting". Here, "spending money" is a premeditated plan with a clear conscience, and buying, buying, buying is a philosophy of life... Hahaha, I almost believed it.

The appearance of this set of copywriting during the 618 shopping festival is timely and appropriate. If you are still regretting your impulse purchases, you might as well take a look at this set of copywriting. Since your wallet has been emptied, at least you can be "happy".

Featured copy:

Money can solve small problems, so the money you spend is also small money.

How to buy when you don't have money if you don't buy it when you have money

Can spending your own money on yourself be considered spending money?

When making money, he is like a social animal, and when spending money, he is like the richest man

How can you prove that money can’t buy happiness without spending money?

You see, even Dongfang Bubai was defeated in the end.

Being fickle is harmful to life. Spending money is lovely.

5. PROYA: "There is More Than Just Mom in the World"

Last year, PROYA proposed the slogan "Family responsibilities are not just for mothers" on Mother's Day, focusing on making people pay attention to the seemingly insignificant little things in life, behind which are the silent contributions of mothers.

This year on Mother's Day, PROYA further proposed that "There is more than just mother in the world", calling on the whole family to participate in housework and take their own responsibilities for the family. "What mother can do, we can do; what mother can do well, the whole family can do better together." At the same time, PROYA also rewrote the lyrics for the children's song "There is only mother in the world". "There is only mother in the world" was used as an interlude in two tear-jerking movies about family ethics, "The Adventures of Tom Sawyer" and "Mom, Love Me Again".

Video copy:

Have you heard this song?

Start from the song you understand

It seems that you only have your mother in your eyes

This is very similar to you

You said it was only like this when you were a kid

You said there are some things only mother can do

That's right, but it's also not right.

Think about it again.

Maybe it's not that you only have your mother in your eyes

Most of the time, mom is the only one here.

Here and here

"Mom is everywhere"

“Mom is the superhero of the family”

"Mom can balance family and career"

Mom is so nice, but is it just mom?

Only mom, okay?

Some good mothers can do it, but mothers shouldn't be the only good ones in the world.

The role of caregiver in the family should not be exclusive to mothers

"Mom's goodness" can be seen

Every family member can do the same

Get involved in family affairs

That's what it means to be a family.

Because love is more than just being a mother

Love is a family that needs each other

In the film, the scene where the child stands downstairs and asks his mother to throw down the things he forgot to bring really happens very often in some people's childhood.

6. Didi Chuxing’s outdoor advertising is so practical

How many people can't find the most convenient exit of the mall when taking a taxi, and find that they left their belongings in the car after getting off... Didi knows what users are thinking. Recently, the official offline posters released on the street focus on the pain points of taxis for young people and elders, and use the large advertising screen as "taxi tips", which is practical and considerate.

‍Hi, facing me on the first floor of the mall

20 meters directly behind is "Gate 1"

Where to choose for taxi location

Drivers can find you better

Uncle and aunt

If you want to take a taxi

Just dial 400-688-1700

We help you arrange

Don’t forget the luggage you are holding now in the trunk when you get off the car!

Are your skills, keys and money still there?

If you get off the bus

We try our best to help you find

Call a car with friends who are going the same way

Add a waypoint

No need to modify the endpoint repeatedly

Rain in Changsha

Just say it.

Remember to bring an umbrella when you go out

Don't forget to get off the bus

7. Crazy Literature on 520 Shopping Mall

After an outdoor copy in Neijiang, Sichuan on February 14th went viral with the message "Don't even talk about love with a dog", this May 20 Valentine's Day, @Taizhou Zhongsheng City Plaza also put up a rebellious copy on the outdoor big screen and posted it on Xiaohongshu, inviting single friends to get high together!

According to official statements, this set of copy made the mall popular.

The main word of the copywriting is "pull"

Tell the peach blossoms not to bloom anymore

I planted my own flowers

It's good to be single

Whoever you want to be with,

My boyfriend is perfect

It's not hard to see that not drinking doesn't exist

I wish you all love

I have money

8. Alipay: May Day Traffic Jam Listening List

As the May Day holiday approaches, Alipay has prepared a "list of listening books" for netizens who will be stuck in traffic, including books for themselves, the elderly, children, and partners...

The book recommendation is very humorous, and every sentence is about non-violent communication between traffic jams and parent-child relationships~

Featured copy:

"After listening to the history of five thousand years, you are still blocking your door"

"If your parents are in the car, let them listen to other people's nagging"

"What if your partner is in the car and the car hasn't moved even after you've finished talking?"

"If the child is a little noisy, let him be quiet."

"One of the body and soul must move forward a little bit"

Okay, the above are the copywritings I like in May.

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Author: Meihua.com

Source: WeChat public account "Meihua.com (ID: meihuaevent)"