WeChat’s sales function is now fully open!

WeChat recently fully launched a new feature that allows users to click the "Open Mini Program" button in the Mini Program screenshot to jump directly to the corresponding Mini Program for purchase. The launch of this feature is a major benefit for private domain operations because it simplifies the user's purchase process and improves the convenience of shopping, which is expected to increase conversion rates.

WeChat, the sales traffic killer, is now fully available!

In a recent post from the official WeChat account, we noticed that the function of jumping from pictures to mini-programs has been fully opened!

That is, when your friend takes a screenshot of a picture in the "WeChat Mini Program" and sends it to you, if you are also attracted by the product/service/content in the picture, you can see an "Open Mini Program" direct link in the lower right corner of the picture. Click it to go directly to the Mini Program to purchase it, all in one step, without having to search around.

In fact, as early as September last year, mini-program screenshots could directly jump to the corresponding mini-program, but it was only a small-scale internal test at the time. At that time, Jianshi tested nearly 20 mini-programs in industries including trendy toys, department stores, games, and fast-moving consumer goods, and found that only two coffee shops had this mini-program jump link in their mini-program screenshots.

However, this time it should be fully open! We tested dozens of mini-programs of different types, including games, fast-moving consumer goods, office, and taxi-hailing, and found that when you take screenshots of different mini-programs and send them to friends, they can jump directly to the mini-program after clicking on the pictures. Mini-program screenshots can jump to the mini-program page whether they are sent privately to individuals or in groups.

The full opening of this function is undoubtedly a major benefit for private domain operations.

Advantage 1: In private domain operations, users tend to trust and rely more on friends' recommendations and sharing. It is also easy to build trust in the brand and willingness to buy through friends' sharing. The function of directly jumping to the mini program by taking a screenshot of the mini program greatly simplifies the user's purchase process and reduces the number of operation steps, which can greatly improve the user's shopping convenience and thus increase the conversion rate.

Benefit 2: The function of jumping from picture to mini program provides a new traffic entrance for private domain operators. At the same time, with the help of the function of jumping from picture to mini program, operators can more accurately grasp the interests and needs of users, and by analyzing the user's behavior data in the mini program, they can formulate more accurate marketing strategies and improve the effectiveness of marketing activities.