I never thought of that! Click the product link in WeChat and you can go directly to Taobao

Recently, the barriers between WeChat and Taobao have shown signs of loosening. When users click on Taobao product links in WeChat, they can now jump directly to the Taobao app to make purchases. This change marks an important step forward in the interconnection between the two platforms.

Recently, a friend discovered that by opening a Taobao product link on WeChat, he could jump directly to Taobao with just one click!

After copying the Taobao product information shared by a friend, a prompt "Open in Taobao" will appear on the side of the phone.

After clicking this prompt, you will be redirected directly to the Taobao APP to purchase the product. Even if you close the background Taobao APP, you will still be redirected directly, which is very convenient.

But before, when you clicked on a product link in WeChat, you could not jump directly to Taobao. Instead, you had to choose to open it in a browser, or copy the Taobao password and then open it on the Taobao APP. Now, you can jump seamlessly without these two tedious steps.

However, this feature is still in internal testing and has not been fully launched. In addition, this seamless jump only occurred in advertising cooperation scenarios before. For example, Taobao ads placed in WeChat Moments could also wake up and jump to Taobao. Now the new internal test covers friend chat scenarios.

It is worth mentioning that the two Internet giants achieved interconnection before Double 11, which not only improved the user experience and merchant benefits, but also set a new benchmark for open cooperation in the industry. The industry may enter a new stage of full-area integration.

From the user's perspective, intercommunication brings a more convenient shopping experience, especially making it more convenient for users to purchase Taobao products within WeChat. Combined with the previously launched WeChat payment function for Taobao products, users can also enjoy more diversified payment options during shopping.

At this point, users can browse, purchase and pay for Taobao products within WeChat. This convenience will encourage more purchase conversions.

From the perspective of merchants, WeChat traffic is a huge potential market for Taobao merchants. Direct access to Taobao products through WeChat can bring more exposure and sales conversion opportunities to Taobao merchants.

From the perspective of the platform, the cooperation between the two has broken down the platform barriers and achieved resource sharing and complementarity. Alibaba has always wanted to break through the bottleneck of social networking, and Tencent has wanted to break through the bottleneck of e-commerce. Through the recent two collaborations and internal tests, both can achieve their own demands:

Taobao opened up WeChat's huge social entrance and gained more traffic within WeChat; Tencent opened the Taobao shopping entrance, adding a convenient shopping channel for WeChat ecosystem users and enriching the e-commerce services within the ecosystem. In addition, WeChat Pay expanded the payment scenarios and increased its transaction volume and user stickiness.

It has to be said that the interconnection between the two giants has a significant impact on users, merchants and the entire e-commerce ecosystem. Next, it may also inspire other e-commerce platforms and social software to follow suit.