Christmas hats, still making money!

Christmas, a holiday full of joy and peace, not only brings a warm atmosphere to people, but also opens doors of business opportunities for businesses. From Christmas hats to avatar decorations, from mini programs to e-commerce platforms, every holiday carnival is the intersection of innovation and profit.

I don’t know how many people will celebrate Christmas this year, and how many people will wear Christmas hats.

Here, based on the Christmas holiday, I would like to talk with you about what we have done before and the money-making opportunities brought by the holiday.

1. Christmas is still a traffic season

I don’t know if it’s because I’m older or if it’s because young people’s patriotism has increased.

In recent years, it can be clearly felt that the topic of celebrating Christmas is not so hot anymore.

Despite the decline, both merchants and platforms are still promoting the Double 11 Shopping Festival as a theme event.

Especially for e-commerce, there are only two big promotions at the end of the year: Double 11 and New Year’s Day and New Year’s Goods Festival.

So, no matter what, there are still people who care about this kind of festival and style.

Some companies on the same floor as us even had Christmas trees and gifts.

2. Christmas Avatar Mini Program

At Christmas at the end of 2017, @微信官方 gave me a Christmas hat, which went viral on WeChat Moments.

Many people are following the trend @ and swiping the screen.

That year also happened to be the first year that WeChat launched mini-programs.

Previously, mini programs had been lukewarm, but they only started to explode in 2018.

During that week, a mini-app called Christmas Avatar also became popular, with the number of users exceeding 10 million.

The author of this mini program was the partner of our team at that time.

We were starting a business at the time, and we took this opportunity to get better investment and financing opportunities.

3. Christmas-related business

It has been 8 years since we made the Christmas hat mini program, but every year, there are still people searching for Christmas hats and Christmas avatars.

There are more than a dozen Christmas avatars on the mini program, and each of them has enabled advertising revenue.

On Taobao and Pinduoduo, some people pay to hire others to help them photoshop their avatars to put on a Christmas hat.

In recent years, with the rise of AI technology and tools, some people have changed their methods and provided Christmas avatar beautification services.

For example, by providing your personal profile picture or photo, they can help you generate photos with a Christmas atmosphere. Some APPs have launched this function to attract traffic, while others sell directly on Taobao and Pinduoduo.

Figure: Taobao products and Xiaohongshu accounts

Some people even start live broadcasts in Douyin’s live broadcast rooms and provide reward services.

So everyone, even though so much time has passed, as long as there is a group of customers, there will be demand.

4. Recurring festivals

The opportunity to make money

I would like to use the topic of Christmas to emphasize to everyone the importance of paying attention to the money-making opportunities that these recurring holidays bring.

For example, every year’s Spring Festival (New Year’s Goods Festival), Valentine’s Day, Women’s Day, 520, 618, Chinese Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, National Day, Double 11, Double Holidays, etc.

These fixed holidays are consumption nodes.

It happens every year, it just depends on whether you are sensitive and whether you can seize the opportunity.

As I said before, the demand for various toy water guns and sun protection sleeves increases dramatically in summer, and the demand for various warm products, couplets, red envelopes and red socks also increases in winter.

At the end of every year, a group of God of Wealth and live broadcast rooms setting off fireworks and firecrackers appear on Douyin, and they are all profitable businesses.

5. Gadget Products

A small Christmas avatar can attract the attention of the entire nation, bringing in millions or tens of millions of users. It is still being used today and generates advertising revenue, so it is a typical one-time product.

In addition, there are many similar products.

For example, a mortgage calculator, a height calculator, or other gadgets for registration, check-in, lottery, voting, etc.

When I just graduated, I was using a questionnaire tool, and I am still using it now, and it still exists.

There are also tools for calculating the fate between two people, scoring names, etc. There are also tools for checking tool scores. These small tools may not look very good when operated individually, but when operated in a matrix way, they are actually the kind that can make money quietly.

There is a team in Wuhan that has developed dozens of such mini-programs and gained hundreds of millions of users.

There is a team in Jiangsu that specializes in small programs for agreements, such as recruitment contracts, resignation contracts, divorce contracts, etc., and has created dozens of matrices.

6. Continue to create new products

Of course, you can’t make much money from a Christmas avatar.

This kind of seasonal product is destined to attract a wave of traffic.

So on the one hand, we need to build a matrix to maximize the interception and acceptance of traffic.

In addition, we must continue to develop new products to meet the diverse needs of users.

In fact, whether it is Douyin or WeChat relying on matrix APP to attract customers, or new physical enterprises like Xiaomi, they are all implementing diversified product strategies.

We just said that there are so many holidays every year. Christmas has Christmas hats. So what kind of mini program products can we make around emotions for Valentine's Day, 520, and Chinese Valentine's Day? Physical products?

These are all things we can think about. Only by keeping thinking and trying and making mistakes can we find opportunities to make money continuously.