What to do with slow-selling products on Amazon? How to optimize?

Every store will have one or two slow-selling products. These slow-selling products will affect the weight of our store, but we can remove these products from the shelves. For these products, we might as well try to re-optimize the product keywords. So what should we do with Amazon’s slow-selling products?

What to do with slow-selling products on Amazon?

The main keywords generally have a larger traffic volume, because these words are searched by buyers when they are not sure about the products they need. The traffic volume is relatively large, but the traffic obtained is not accurate. The main keywords are used to allow these products to get more display volume, increase the exposure rate of the products, and deepen the buyers' impression of these products.

Long-tail words bring in accurate traffic. Adding the main keyword to the title attracts more traffic, and long-tail words are needed to obtain accurate traffic; long-tail words are composed of multiple words, which makes it easier for buyers to search, and the traffic obtained is more accurate and easier to improve the conversion rate of products.

Attribute words reduce the competitiveness of products. Products use the main keywords to attract long-tail words to obtain accurate traffic, but the weight of these unsalable products will be lower than that of other hot-selling products, so the overall traffic will not be very high. Therefore, add product attribute words to the product title to increase the display of the product. The traffic of attribute words is relatively low, but it can still increase the click-through rate of the product, using the least investment in exchange for the highest conversion rate.

How to optimize it?

1. Increase the SKU of slow-moving products. This requires increasing the SKU of slow-moving products for the same category and price, because the hot-selling products can definitely bring them dynamic sales, and this method can also be used to test the competitiveness of the product.

2. Matching sales with hot-selling products. If a store has hot-selling products, it may be a good idea to match them with these slow-selling products and lower the price appropriately. This can also promote sales and attract some consumers to buy. On the one hand, it can improve the conversion rate of hot-selling products, and on the other hand, it can effectively test the competitiveness of this slow-selling product.

3. Increase exposure opportunities for slow-moving products. Slow-moving products are not very popular products, or they have low exposure, which leads to poor sales. You can use various methods to increase product exposure.

In fact, unsaleable products in Amazon stores are also a headache for many merchants, but the market changes rapidly. Merchants only need to make timely adjustments to cope with it easily. At the same time, it is also recommended that you must test the product before putting it on the shelves.