Does the US Amazon site have high traffic? How is the situation recently?

The development of cross-border e-commerce platforms is actually quite good now. Many merchants have opened stores on Amazon. Amazon's stores are divided into several sites, among which the US site is the main site. Does the US site have high traffic on Amazon? The following is an introduction for everyone.

Italy, India, Germany, Japan, France and the United Kingdom are currently Amazon's main country sites, but their traffic growth rate lags behind the United States. However, it is worth noting that the growth rate of Australia and Canada has surpassed that of the United States. In total, Amazon's monthly visits to 17 country sites increased by 1 billion, an increase of 24%.

Compared with February, the number of visits to Amazon's US site increased by 29% in August, while the other 16 sites increased by 19% in total during the same period. Among them, Italy and India only increased by 9%, Germany, Japan and France less than 20%, and only the UK increased by 25%, close to the US.

Web traffic to Amazon's marketplaces grew from February to August, however, some smaller international markets showed strong growth. For example, visits to Australia nearly doubled year-over-year, growing 70% during the period. Canada, Brazil, and Mexico grew more than 40%; all three markets are geographically close to the United States, while Canada and Mexico benefit from Amazon's North American Remote Fulfillment (NARF) program. The remaining countries - Singapore, Saudi Arabia, the United Arab Emirates, and most recently, the Netherlands - have also recently started to gain momentum.

In the iPhone App Store's shopping category, Amazon is the most downloaded app in India, Canada, the UK, the US, and Saudi Arabia. The only markets not in the top 10 are Brazil and Singapore.

An Amazon seller posted that traffic on the US site has been declining for two weeks, and the cost of acquiring traffic is getting higher and higher. Compared with the traffic in the previous two months, it has dropped by nearly half, and the overall order volume has also dropped sharply.

I learned from many sellers in different categories on the US site that the overall traffic has indeed declined recently, but the decline is not very large. Among them, one seller said that the category ranking has not dropped, but the number of orders has dropped. In addition, the number of returns has also increased recently.

In addition to the impact of the riots, some sellers believe that it is related to the off-season. "In the past, the first half of the year was the off-season, but now it is the second half of the year and the off-season has not arrived yet. The market situation in the second half of the year is not expected to be very good, and there is no obvious peak season in the US market this year, so the situation is not optimistic."

The market situation in the second half of the year is not expected to be very good, and there is no obvious peak season in the US market this year, so the situation is not optimistic. Therefore, those who want to start a cross-border e-commerce business should think about it and see if it is necessary to do it.

Recommended reading:

What is the difference between Amazon on-site promotion and off-site promotion?

What are the specific job responsibilities of Amazon sales?

What is the difference between selling on Amazon and operating on Amazon?