What are the advantages of Amazon follow-selling? How to do Amazon follow-selling well?

There is no doubt that following sales means that I sell whatever you sell. In today's fiercely competitive e-commerce platform, many merchants do not know how to operate, so they just follow sales. If you master the skills of following sales, you can also make a fortune from it. So what are the advantages of Amazon following sales? Next, we will explain this aspect to you.

1. Save time and effort when uploading products

For many people who don’t like or don’t know how to make detail pages, copying other people’s products is undoubtedly the easiest and most labor-saving way. You don’t need to create a page yourself. You can directly use other people’s listings. You only need to change the price and you can sell it on Amazon.

2. Get traffic quickly

If you want to try to copy the listings with large traffic and good sales, it will be very helpful for you to increase sales. To put it bluntly, it is to take advantage of other people's traffic, so that the order volume of the product will increase rapidly. This is also the main reason why many sellers like to copy the sales;

3. Promote competition among peers

The early practice of follow-selling did have this positive effect. Sellers could compete in a healthy manner and obtain more suitable and cost-effective products for customers. However, in recent years, follow-selling has gradually changed.

How to follow Amazon?

1. The products sold by the seller must be the same as those sold by the other seller. It is best not to have products that are inconsistent with the pictures, otherwise the complaint rate will increase.

2. It is best to follow the sale at midnight and cancel it during the day to make good use of the time difference. In China, at night, most Amazon sellers are asleep, so how can they know if they are followed by others? Of course, it is best not to follow the sale of some more famous brands.

3. Cross-site follow-up selling. Cross-site follow-up selling is also a common thing. The follow-up sellers take advantage of the fact that the UPC of the Amazon seller has not been opened on other sites, and then put the products on the shelves. If a product is popular in the US site, it may also be popular in the European site. However, when choosing other sites, it is best to pay attention to the consumption habits, preferences and taboos of these countries. After all, the hot products in one country may not be suitable for another country.

Although following sales can bring more exposure and conversion to merchants, merchants must pay attention to the brand issues of the products they are selling. If you don’t handle it well, you will be complained about infringement by the other party, which will cause losses to the store!