What factors influence Amazon search rankings? Introduction to the four major factors

Search ranking is very important for Amazon merchants. If the search ranking is relatively high, it will help increase the sales of Amazon stores. There are many factors that affect Amazon search rankings. Let’s learn about them together in the following content.

What factors influence Amazon search rankings?

1. The quality of listing optimization

Listing is the basis for Amazon A9 algorithm to understand your product. When publishing a listing, please make sure to do your best! Therefore, before we prepare a listing, we must collect and organize enough product keywords in advance and fill them in when optimizing the listing content.

2. Sales

The higher the sales volume, the more popular the product is. Amazon’s purpose is to provide buyers with better and cheaper products. Good sales will naturally bring more traffic to the listing, and a high ranking is the most direct indication of this.

3. Rate of favorable comments

When buying things online, you can’t touch the product, so you can only judge the quality of the product by browsing pictures and text information. In addition to optimizing the listing copy and pictures, sellers also need to continuously obtain higher praise rates. Amazon will naturally raise the ranking of such good products so that more buyers can see and buy them.

4. Performance

This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc. If your product has good sales in the early stage, but the return and refund rate is also high later, then Amazon will think that your product has problems, otherwise buyers will not choose to return it for no reason.

Dear Amazon merchants, if you want to improve the search ranking of your store, you can start with the above influencing factors. If these aspects are done well, then the search ranking will not be bad. After all, the search ranking will directly affect the sales of the product.

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