Will Lazada close my store if I upload multiple categories of products? What are the consequences?

If you want to join cross-border e-commerce, there are many platforms to choose from. Different platforms have their own advantages and disadvantages. Among them, Lazada is a relatively famous platform. Will Lazada's store be closed if it uploads multiple categories of products?

1. Will Lazada close its store if it uploads multiple categories of products?

Currently, Lazada categories neither support addition nor modification, so it is recommended that you choose the correct category to avoid unnecessary impact in the future.

Although sellers cannot add categories, they can choose to upload products from other categories in the current category. For example, if you are currently selling clothing, you can upload shoes to sell together. However, please note that the difference between categories should not be too big, otherwise it may be considered as a violation by the platform.

Another thing to note is that the products you upload must be in the categories included in your business license. Although Lazada will not check the business scope of your business license, just in case, if the platform starts checking later, it can avoid unnecessary impacts. So everyone must operate in compliance with the regulations so as not to worry about violating regulations.

2. What are the consequences of choosing the wrong category when entering Lazada?

1. Failure to pass product quality audit

Lazada is different from other platforms. They will review product information and only after passing the review can it be put online. Therefore, if the merchant chooses the wrong category, the most direct impact is that the product will not pass the review. Even if it passes the review by chance, it will reduce the exposure among the target customer group.

2. Reduce click-through rate

Only when the product is placed in the correct category can it be strongly recommended by the system. If it is placed in the wrong category, it will reduce the exposure to buyers, which means that the product ranking will drop, thus affecting the product's click-through rate.

3. Unable to display in the correct category

If the merchant chooses the wrong category, the store's products will not be displayed in the correct category. Since the display is wrong, it is impossible to accurately guide traffic, thus affecting the conversion rate of the product.

4. Failure to approve promotional application

If you choose the wrong product category on Lazada, you will not be able to apply for the event. You should know that the activities and conversions on the e-commerce platform are much higher than usual, so the merchant will miss the best sales period.

When uploading products, you must choose the correct category, because if you upload products from multiple categories, it is very likely that your store will be blocked. The same is true for the Lazada platform and other platforms. You must choose the main category and cannot upload products from other categories.

Recommended reading:

How to open a store on Lazada? What are the conditions for entering Lazada?

What are the entry requirements and fees for Lazada? How to run a store?

How does the Lazada store opening team allocate personnel? What should I pay attention to?