How to do Lazada? How to operate it well?

There are now a lot of merchants engaged in cross-border e-commerce. Lazada is also one of the cross-border e-commerce platforms. There are many merchants opening stores here. If you decide to open a store here, it is necessary to understand the relevant store opening process. Let’s learn how to do it below.

Step 1: Analyze the market of each Lazada site

No matter which platform you are working on, you must first understand the market of this platform before selecting products. Lazada is an e-commerce platform in Southeast Asia, so sellers must understand the following consumer needs and habits in Southeast Asia.

The consumption level in Southeast Asia is relatively low, so it is not recommended to make products with high customer unit price; and there are many taboos in Southeast Asia, so you should also learn about them. Finally, you should also understand the hot-selling products of each site. For example, in Malaysia, cosmetics are more popular; the sales of brand products in Vietnam are relatively high.

Step 2: Determine the category

It doesn’t mean that you should choose the category that has the best sales. You should also choose according to your own supply and your own situation. For example, if you are familiar with electronic products, you can choose the most suitable product according to the situation of the platform, which can also give you an advantage.

It is best to choose categories that have a certain amount of traffic but are less popular with Lazada sellers.

Step 3: Analyze Competitive Products

After completing the above two steps, you need to analyze the competing products with higher sales on the platform.

The main thing is to look at their sales volume, how many of them exceed a certain value, focus on analyzing their titles, descriptions, etc., and then see which areas can be optimized and improved, and then make some differentiation, so that your product will have more advantages. For example, you can optimize in combination with local customs and habits, or product elements that buyers like, which can make the product more unique and attract purchases.

Step 4: Is the profit margin large?

Product profits are also very important for Lazada stores. If your product does not have enough profit, then the subsequent store operation will become very difficult. Therefore, everyone must consider whether the product has a large profit margin in Lazada and how to price it.

You must estimate the value of this product based on your own costs in order to achieve better results.

This is all the content about opening a store on Lazada. If merchants are interested in this platform, they can learn about the relevant store opening requirements and procedures. As long as they meet the requirements, they can open a store on this platform. Now everyone is clear about it.

Recommended reading:

Which country has the highest traffic on Lazada? Site market analysis

How can I open multiple stores with one Lazada account? What are the advantages?

How to set up a Lazada store profile picture? How to operate a store?