What are Amazon's main product strategies? How to promote them?

Everyone should know about the Amazon platform. Now more and more people are doing cross-border e-commerce, because cross-border e-commerce is getting more and more popular and has a very good prospect. At the same time, the most important point is that cross-border e-commerce has high profits. What are the main product strategies of Amazon?

What are the main product strategies of Amazon?

1. Make the most of Amazon PPC and Sponsored Products ads

One of the easiest ways to sell products on Amazon is to maximize the exposure of your product listings. To address this situation, Amazon has launched an advertising model called CPC (pay-per-click advertising), also known as PPC advertising. Simply put, Amazon will place customer ads in search results and product pages and charge based on the keywords they choose. In this advertising model, there is no charge for ad display, and only when users click on it will they be charged.

2. Consider graphic brand descriptions

One of the main drawbacks of Amazon SERP is that the page is filled with a lot of information and text. If you want to really attract the attention of customers, you need unique copywriting and pictures. Because of this, more and more sellers are starting to use the picture and text version of the brand description function. Amazon has recently added many new options and easy-to-use templates to its EBC program.

To qualify for this service, sellers must be approved as brand owners through the Amazon Brand Registry process. Alternatively, sellers can also qualify for EBC through managed selling programs such as Launchpad or Amazon Exclusives.

3. Develop a follow-up email system

A key element of effective marketing on Amazon is to identify target customers and potential customers and attempt to build long-term relationships with them. A common technique to achieve this is to set up an email listing and develop a system to track consumers through this connection. Of course, Amazon will not disclose personal email addresses to sellers, but sellers do have ways to send follow-up emails to their customers.

Amazon offers sellers the opportunity to email consumers to provide timely feedback. By sending emails, sellers can reach buyers directly while continuing to reinforce their brand message and provide personalized customer service.

4. Manage marketing workflow

After you have completed a high-quality follow-up email, managing your customer development strategy is a critical step. Even a small success on Amazon requires some automated systems or software to help manage your marketing workflow. Here I recommend a service that can help you complete this process, such as Feedback Genius from Seller Labs.

The service allows you to upload multiple emails for your entire product catalog. After uploading the emails, the software helps you manage the scheduling, delivery, and response process, so you can have more time to focus on other aspects of your business.

5. Place a customized after-sales service card in the product box

Placing a customer service card in the product packaging is one of the simplest but most practical marketing strategies. Customer service cards can be made in various shapes and sizes and in various colors or layout designs. Generally speaking, sellers place customer service cards to remind consumers to leave their personal email addresses so that they can continue to market their products. One thing to note is that a big mistake sellers often make is trying to use customer service cards as a tool to mine reviews, which is now strictly prohibited by Amazon.

Amazon Advertising can be a major tool for your e-commerce success. Not only does it allow more customers to see your products, but it can also help improve your organic search rankings, which may mean more sales growth for your Amazon business.

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