How does Amazon view the ranking of US products? How important is it?

Now there are more and more merchants opening stores on Amazon. When we shop on the Amazon platform, we can check the ranking of products, and then choose products with higher rankings for consumption. How does Amazon view the ranking of American products?

How does Amazon view the ranking of US products?

1. Amazon product keyword organic ranking

This should be a ranking that all sellers will notice. It is understood that many sellers will use product keywords to enter keywords in the search box on the Amazon front page to find our products and see what position our products are in. Of course, through relevant data, we can also know that it is very important for products to be located on the homepage, because products on the second and third pages may not have the opportunity to be displayed.

When it comes to Amazon keyword natural ranking, everyone will think of A9. The A9 algorithm includes many influencing factors, such as: product sales, product price, product traffic conversion, number of product reviews, product ratings, and even product profits. Of course, there is also the product's BSR category ranking, because we can see that a product with a best seller generally does not have a bad position in the Amazon keyword natural ranking.

Therefore, for sellers who want to improve the natural ranking of Amazon keywords, they must pay attention to the numbers of our product in terms of traffic, ratings, and order conversions. Of course, price will also affect our ranking. It can be said that this is a ranking that will be affected by many factors.

2. Amazon Advertising BSR Category Ranking

The ranking of products in categories should not be unfamiliar to product category sellers. When uploading products, we have to select the corresponding category for our products, and our products will also be ranked under this category. For example, the best seller is generated by comparison under such a category.

So how do we improve our product BSR category ranking? What are the factors that affect the product BSR ranking?

Just as its name suggests, the ranking of product BSR is directly affected by sales, which includes recent sales and historical sales. Therefore, sellers who want to increase Amazon BSR sales need to work hard to increase our product sales.

3. Amazon Advertising Ranking

Amazon advertising is a way to help increase product exposure and boost product sales, but many sellers say that after opening Amazon in-site advertising, they did not receive very good exposure effects. This is related to the certain keywords in our ad rankings. Of course, it is also related to the keywords we choose. High rankings are more likely to be clicked.

Amazon advertising is also known as bidding advertising. Obviously, this is a way to obtain advertising position through bidding. However, it should be noted that this ranking is not only related to our bid, but also to our keyword quality score. If it is simply the highest bidder wins, then for particularly wealthy sellers, they can completely obtain advertisements under various keywords for themselves through price, which is not conducive to consumers' shopping experience. Therefore, the quality of keywords is a point that sellers who want to improve the ranking of Amazon advertising need to pay attention to and optimize.

Amazon keyword quality includes keyword traffic, keyword order volume, product ratings, traffic conversion rate, etc. Therefore, for sellers who want to improve their Amazon advertising rankings, in addition to paying attention to adjustments in bidding, they must also pay attention to the orders brought by our keywords.

Amazon users should know how to check the ranking of products after the introduction. Generally, products with higher rankings are more popular with consumers. So for Amazon merchants, what they need to do is to continuously improve the ranking of products.

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