What is the difference between Amazon ld and bd? Which one is better?

In the process of opening a store and operating on the Amazon platform, each seller friend chooses a different path, encounters different problems, and the final results are also different. Some seller friends have encountered problems and want to ask for help from everyone. What is the difference between Amazon ld and bd!

In the previous article, I introduced Amazon's LD and Lightning Deal. Unlike LD, participating in Amazon's BD event does not require any fees. The duration of participating in BD is generally 14 days, which is longer than the duration of LD's Lightning Deal. Sellers can see their products participating in LD through the backend, but they cannot see their products participating in BD through the backend. If they want to see the products participating in BD, they need to search in the Best Deal interface on the frontend.

Finally, after successfully applying for the best deal and receiving the BD approval email from the investment manager, sellers only need to change the price of the product to the flash sale price one day or a few hours before the event starts.

Amazon's BD Week Flash Sale is free for all Chinese sellers who have opened stores around the world. The event lasts for 2 weeks and covers the US and Japan sites. Of course, when sellers apply to the investment manager, the listing pictures and titles must meet the requirements of the Amazon platform. After applying, Amazon will also review the sellers' products and the performance of the entire store. If the review fails, you will have to wait for the next time. Sellers should pay more attention.

Important factors that sellers need to pay attention to when obtaining the Buy Box:

First of all, in addition to uncontrollable factors such as the rotation rules in the Buy Box algorithm and the priority delivery position, industry insiders said that sellers with Prime tags have a much higher chance of success than sellers without Prime tags. Sellers can obtain Prime tags by registering as FBA sellers or SFP sellers. If you are an SFP seller, you need to pay special attention to the logistics timeliness including delivery speed, and same-day delivery is the safest approach.

Secondly, various performance indicators including order defect rate, negative feedback rate, AZ claim, effective tracking rate, delayed delivery rate, and return rate also need to be maintained at a good level to help sellers seize the Buy Box. In addition, sellers also need to maintain sufficient inventory and good sales to increase the value of winning the Buy Box.

Generally, Amazon BD needs to be applied to the investment manager, but Amazon LD can be participated as long as the backend recommends it. Amazon BD can be posted every day, with a validity period of one week, while Amazon LD is valid for 6 hours, once a week.

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