What should I do if Shopee traffic is low? How can I improve it?

Today, I will introduce you to the content of opening a shop on Shopee. Many Shopee merchants will open stores on this platform. For Shopee merchants, traffic is very important. What should I do if the Shopee traffic is low? What measures should sellers take to increase traffic?

1. If you have not entered the stage of branding, then the key to making more money is to increase sales. This operation actually has two disadvantages. One is that it requires greater cost investment, and the other is that multiple stores on the same platform must be protected from association.

2. Find a niche market. I believe everyone knows what the main hot-selling categories on the platform are, namely 3C electronics, maternal and child care, clothing, jewelry, home furnishings, etc. Since they are hot-selling, there will be more competitors, and it will be difficult for you to get front-row views through SEO and paid advertising on the platform.

This can actually be counted as product selection, but it is indeed an effective way to get more traffic. What you need to do is to segment the market categories. If you make popular products, then you must have your own core competitiveness (price, supply chain, updates, features, etc.). Otherwise, sometimes choosing a hot-selling product is worse than a niche product.

At the same time, the niche market requires a higher level of professionalism on your part, and its characteristics are high demand, low profit, and rigid demand.

3. Promotion by influencers. In fact, this operation is already common in China. For example, there are many awkward placements on the Chinese short video platform "Tik Tok". This method is a win-win situation. For KOLs, it can increase their income, and for stores, it can get more traffic.

In terms of payment, you can pay in one lump sum according to the number of fans, or you can adopt a dividend model and share the profits. Of course, you need to evaluate the quality of the channel yourself, especially the one-time payment method.

4. Distribution + rapid update of test products. Test the demand for various products by updating products in large quantities and quickly. At the same time, grasp the time difference and get the front-row traffic brought by the previous new products.

5. On-site SEO, clear platform rules. This will require a lot from you. First of all, you need to be proficient in platform operations, and also understand testing and data analysis. You need to thoroughly understand the platform rules and algorithms, the Jingtong platform ranking mechanism, test keywords, and everything from product selection to listing high-quality products. These are all indispensable and require a certain amount of learning and accumulation.

Some partners may wonder if the low store traffic is due to the low platform traffic. In fact, the low Shopee store traffic does not mean that the Shopee platform traffic is not large, but that the platform traffic is large and the competition is also fierce. Now all sellers want to attract traffic to make their stores develop faster.

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