What can be done before a cross-border e-commerce promotion?

When we run a store, we often feel that the popularity and traffic of the store are not high enough. In fact, at this time, it is better for merchants to do some activities, which can not only increase traffic, but also clear inventory! So what work can be done before the cross-border e-commerce promotion? Next, we will explain this aspect to you.

1. Do a good job of testing

Doing a good job of testing can not only bring more traffic, but also more profit space. Therefore, the test should focus on the click-through rate, which can tell whether the product is attractive enough to buyers, and it accounts for a large weight in the through train plan. Through the testing of creative pictures, title keywords and bids, we can do relevant optimization, improve the product ranking, highlight the selling points, form differentiation, and increase the product's click-through rate.

2. Inventory Settings

In terms of inventory, you need to check the inventory of all the products in the store. If you are drop shipping, you need to ask the supplier in advance whether the inventory is sufficient. Otherwise, don’t set too much, because the inventory of promotional products can only be increased but not reduced!

3. Check the main image/details page

For products with good sales in the store, you must check whether the main picture and detail page have done a good job of promoting the event poster. You can add them in batches through the magic pen.

4. Create a good atmosphere for the event

Creating an atmosphere before an event is essential, and this starts with store decoration. Imagine that buyers enter your store and fail to feel the atmosphere of the event. This will create doubts and greatly reduce the effectiveness of the event. Therefore, event posters, SMS notifications, and product main pictures all need to be optimized to convey event information to buyers and allow them to integrate into the event.

5. Add to favorites

You should know that customers who add to favorites and purchase items are potential customers for conversion. If the value of adding to favorites and purchase items is high, but the conversion rate is low, then the seller should analyze the situation of the competitor's products, such as whether the sales volume, price, and evaluation are better than their own products, so as to optimize them. There are also two important factors that affect clicks and conversions, the title keywords and the details page. Only when the various data cooperate with each other can the real transaction volume of the product be increased.

Every event is a good opportunity for merchants to increase traffic and store conversion, so merchants must make all preparations before the event, so that they can better carry out the event and make the store gain more profits!