What is the appropriate Amazon conversion rate? How to calculate it?

Many merchants who open stores on Amazon only pay attention to the store traffic, but not the store conversion rate. This is actually wrong, because if the store conversion rate is not high, it will affect the weight of the product and make your promotion effect worse. So what is the appropriate conversion rate?

What is the appropriate conversion rate for Amazon?

First of all, let’s understand what is conversion rate?

Conversion rate = number of orders / number of page views

For example, if 100 people viewed your listing and five of them placed an order, then the conversion rate would be 5/100=5%.

Our goal is to get more people to convert into our customers after browsing the product page. If Amazon’s conversion rate is lower than 2%, it means that there are problems with the product images, descriptions, prices, reviews and other factors of the listing, and optimization is urgently needed.

1. Bullet Point

Short description, more people like to call it a selling point. In addition to introducing the product, you also have to think of what is different from others, tell others why they should buy your product, what are the benefits of buying your product, etc. Of course, only one selling point is enough to really attract people.

2. Keywords

Refer to the system's related recommendations and continuously optimize keywords to facilitate product selection and promotion matching.

3. Pictures

In addition to meeting Amazon's image requirements, your images must also be able to stimulate customers' desire to buy. You should know that taking qualified product images is not as simple as picking up a camera and clicking it.

4. Product Categories

Different product categories may have different effects compared to the same product. In addition, whether to stand out in a large category or to develop secretly in a small category is also something worth considering.

5. Price

This is of course the most important point regarding conversion. Whether the price of your product is irresistible to buyers, setting a reasonable price is not just about adjusting it to the lowest price. You also need to study market competition and delivery costs.

The appropriate conversion rate for Amazon depends on the main category. Some categories have higher conversion rates, while others have lower conversion rates, so there is no fixed standard. As long as the store's conversion rate reaches the industry average, it is almost the same. Too high or too low is not good.

Recommended reading:

Is it profitable to open a cross-border e-commerce store on Amazon? How can individuals do well on Amazon?

What products are suitable for Amazon? What products are easy to sell?

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