Which country is Lazada a platform from? Detailed introduction

As one of the giants of cross-border e-commerce, Lazada already has a certain logistics infrastructure. And with the participation of Alibaba, Lazada has also gained strong financial strength. So which country is Lazada a platform from?

Lazada Group is a Southeast Asian e-commerce platform with operations in six countries, connecting this vast and diverse region through technology, logistics and payment capabilities. Today, with the largest number of brands and sellers, Lazada has become Alibaba's regional flagship and is supported by Alibaba's technology infrastructure.

Southeast Asia's leading online shopping platform, called Lazada in Chinese, has branches in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada also has offices in Hong Kong, South Korea, the United Kingdom, and Russia. Less than seven years after its establishment, the platform has become the largest e-commerce platform in Southeast Asia.

The default first station for opening a store on Lazada is the Malaysia station. As the first station for opening a store on Lazada, it currently has the largest number of sellers and relatively fierce competition; the sellers have a relatively high consumption level and can place orders relatively quickly. If you have a blue ocean product, it is easy to open a store on Lazada Malaysia Station. If you want to open other stations later, you need to meet the platform requirements and wait for the platform to send an invitation email before you can open it.

The Vietnam site is the fastest growing site among Lazada countries. Vietnamese consumers are interested in branded products, so the sales of branded products are much higher than other products. If you have a brand, it is more advantageous to choose to do business in Vietnam.

Singapore is a developed country in Southeast Asia and has the highest consumption level among all Lazada countries. Singaporeans prefer to buy household products and some grocery products on Lazada. If there is a relevant source of goods, you can choose the Singapore site.

In addition to these, there are also Indonesia, Thailand and other sites. Different sites have different target consumer groups, and they need different products. Now Lazada has also launched a six-in-one entrance. After sellers register an account, they can manage six sites and stores, which improves the operation efficiency of the store. Everyone still needs to choose the one that suits them according to the advantages and consumer habits of each country.

Generally speaking, Lazada is a Southeast Asian e-commerce platform. It has branches in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.