What does Amazon advertising optimization include?

After the product is listed on the Amazon store, because it is a new product, we want to quickly obtain traffic through advertising promotion. In fact, an advertising plan includes a lot of content. What is the content of Amazon advertising optimization?

1. What are the contents of Amazon advertising optimization?

1. Adjust bids based on placement. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in any manual SP advertising setting.

We recommend adjusting bids for your best campaigns and all campaigns that you want to appear in top search placements or on product information pages.

2. Adjust budgets and status. Even the accounts that spend the most budget every day need to be adjusted. If you work under strict budget constraints, this will ensure that the advertising costs are reallocated instead of just increasing or decreasing the budget based on the performance of each campaign.

3. Review previous trends. Although it may be easy to get lost in word research and bid adjustments, it is also important to review trends regularly to see if your goals have been achieved.

The interface also doesn’t lend itself to long-term trends. While an interactive chart is now provided to show trends for a selected date range, it’s impossible to analyze quarterly and yearly trends with limited data. For this problem, the seller and his creative solution came up.

4. Compare the performance of the past 3 months. You can view the performance by creating a table, so that you can track and compare the data of the month and discover the conversion trend. Although the interface now includes a chart of historical performance, it is better to record the actual data as much as possible when starting this process. In this way, you can also observe the trend and the trend of traffic or words.

5. Analyze changes in prime status. When viewing historical performance trends for ads, keep in mind changes made to ads and how they will affect performance. For example, if a product that previously met the criteria loses the Prime logo, then ad performance is likely to drop. Similarly, when a product gets the Prime logo, ad performance may increase.

6. Adjust for seasonality. Seasonality exists in almost all categories and you need to make sure you can take advantage of it. To take advantage of seasonality while still covering the entire catalog, optimal sorting is key. This can be achieved through structure, grouping by theme and bidding in layers.

Amazon advertising promotion is responsible for promotion issues. If you have experience in operating domestic e-commerce and want to develop on Amazon, you still need to put in some effort to learn first, because the promotion aspects are quite different due to different platforms.

Recommended reading:

What are the factors that affect Amazon keyword rankings? How to rank high?

Can Amazon keywords be repeated? How to get them on the homepage?

What should I do if Amazon keywords are not included? Related answers