What to do if a new product on Amazon fails to take off within a month? How to save it?

Many friends have launched new products after opening a store on Amazon. But if the new product still has no sales after a month, everyone will inevitably be a little anxious. So what should I do if the new product on Amazon does not sell well in a month?

What should I do if a new product on Amazon doesn’t take off in a month?

1. First of all, new stores are far behind some old stores in terms of ranking and reviews. If you choose to sell hot-selling related products in the market, you can't compete with some strong hot-selling ones. So how to choose the right products? You need to do enough market research to see whether your products are popular in the market, what is the capacity of market demand, how many competitors you have in your category, and whether the main picture of the product on Taobao is attractive after it is put on the shelves. Compared with others, what is the competitiveness of your product. Choose those products that have market demand, competitiveness and price advantages to put on the shelves, and then talk about marketing promotion.

2. Pre-launch evaluation and cumulative number of reviews

The first important thing after a new product is launched is the evaluation. Even under the current high-pressure policy of the Amazon platform, brushing orders is still an indispensable stage in business operations. In the first month before the product is launched, at least fifteen five-star reviews should be accumulated, and these reviews should preferably include various types of reviews, such as pictures and videos, long reviews, and short reviews, and the proportion should be evenly distributed. In the natural evaluation stage, you must ensure that the resources are reliable. If you are not assured and are not very sensitive to the evaluation, then you can choose the initial reviewer plan to try it out.

3. Do a good job in marketing and promotion to prepare for exposure

For new stores that are 1-3 months old, it is important to note that they are new stores. If you don't take care of new products after they are put on the shelves, the chances of taking orders for granted are low. If new products are just left there after they are put on the shelves, then even the best products will be waste. You must make a careful promotion plan. Once the products are put on the shelves, you must focus on two points: exposure first, and then conversion.

4. Spend effort on creating a listing and maintain it carefully

When creating listings in the early stage, the default mandatory indicators such as pictures, titles, keywords, etc. are optimized to a certain extent before the actual operation of listing can be carried out. I will not explain the basic optimization operations in detail here. When the optimization and advertising methods are passed, there are already very natural orders.

If a new product on Amazon fails to gain popularity within a month, you still need to research the market. Many of Amazon’s products are actually not suitable for hot sales in the market. At the same time, you also need to conduct evaluations before listing, and you still need to optimize what needs to be optimized.

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