What are the ways to list on eBay? What are the techniques for listing on eBay?

eBay is a cross-border e-commerce platform that is very popular among consumers. Many netizens like to shop on this platform. Merchants need to understand the relevant content settings, such as the choice of publishing method. The following is a related introduction.

What are the ways to list on eBay?

1. Standard promotional listing

Standard promoted listings are an ad type that most sellers are already familiar with. If you have never used a standard promoted listing before, you can think of it as the most popular method of advertising on eBay because it offers a lot of flexibility and a low barrier to entry.

Standard Promotional Listings: Full coverage of eBay website traffic, quick and easy to set up.

Suitable for: sellers with low risk, high degree of automation and simple operation.

Cost model: Pay per transaction.

Listing format: Fixed price.

Posting location: Covering the eBay network.

Standard promotional listings cover the entire eBay platform, and sellers can set the appropriate advertising fee rate based on their business, select the listings they want to advertise, and modify the campaign. More importantly, sellers only need to sell the items within 30 days, otherwise the buyer will sell them according to the standard promotional advertisement within 30 days.

It's a quick, easy, low-risk marketing tool that can help sellers increase sales and further grow their eBay business.

2. Quick promotional listing

Fast Promotional Listings are a new way to promote your listings. For a fixed fee, your listing will have a higher exposure during the auction, which will help increase views, bids and sales. Fast Promotional Listings are available to sellers with an "Above Standard" or "Excellent" rating and a certain level of sales ability.

Quick Sale Listing: You can promote your auction items through the product details page of the eBay mobile app.

Perfect for: Sellers who want to reach more potential buyers.

Cost model: Fixed fee.

Listing format: Auction items.

Published on: Product details page.

What are the listing techniques on eBay?

1. Product selection

(1) Non-standard products. The advantage of non-standard products is that they may be more popular with users than standard products.

(2) For products that are purchased or produced once, inventory constraints often make it unsuitable to set a fixed price, so auctions can be used to find the right people;

(3) Hot-selling products: The hot-selling products are presented at auction. As long as the price is right, it will attract many people to participate in the auction. However, merchants need to pay attention to the fact that the final transaction price must be lower than the fixed price by a certain percentage.

(4) Products with high unit prices can be handled by clearing inventory. If a store has a low sales volume due to high product prices, merchants can use auctions to attract users to complete the auction, which is conducive to clearing inventory.

(5) Test new products by exploring the market through auctions and understanding customer preferences.

2. Price form

In fact, there are many ways for merchants to set auction prices. Here are some better price arrangement methods for your reference.

eBay's lowest approved starting price + shipping fee

The seller agrees to the lowest starting price + shipping fee

Seller's guaranteed price + free shipping

eBay's lowest approved starting price + free shipping

Seller approves the lowest starting price + free shipping

3. Shelf time

The closer the product is to being taken off the shelves, the higher the product ranking will be, so all merchants must be familiar with the peak purchasing period of their product categories on the eBay platform, so that they can display their products to a large target customer base in the most favorable time period.

In short, there are actually many ways to list on this platform. Merchants can learn about the specific ones. After mastering these things, it will be helpful for store operations. I hope the above content can solve everyone's problems.

Recommended reading:

How to write product titles on eBay? How to operate eBay?

How to check logistics on eBay? What are the methods?

Is it easy to do business on eBay in Australia? What are the advantages?