What is a parent in Amazon? What is an Amazon variation relationship?

When opening a store on Amazon, you will inevitably encounter many professional terms as long as you deal with listings. The most common ones are parent and child, variants, and true and false. Many people do not understand these similar terms. So what is the parent? Let's introduce it in detail below.

What is the parent body of Amazon?

Amazon variants include parent and child, i.e. parent ASIN and child ASIN. Child is a product with variant attributes, while parent contains all child, which can be said to be a collection of products. In many cases, the parent has no sales significance and only exists as a binding node.

The real and fake are proposed based on the sales status of the listing. In some cases, Amazon sellers need to create fake, unsalable listings to complete operations, such as locking in flash sales. In this case, the salable listing with real information becomes the real one, and the fake, unsalable listing becomes the fake one.

What are Amazon variation relationships?

A variant is a group of related products, and a clear variant relationship allows Amazon buyers to choose the appropriate product based on different variant attributes (color, size, etc.) on the listing details page. The Amazon listing variant relationship has the following three elements:

Parent product: The listing displayed in the keyword search results page is the link between child products and is a non-purchaseable entity.

Child product: Each product associated with a parent product is an instance entity of the parent product.

Variation theme: It is the relationship between the parent product and the child product, which is used to define the difference between each associated child product. The variation theme will be different depending on the category set by the seller. For example, in the "Clothing, Accessories" product category, the variation attributes of the child products are defined and differentiated based on size, color, and quantity, while in the "Pet Products" category, the child products are defined and differentiated based on attributes such as taste, smell, and quantity.

You need to understand Amazon's parent and child terms together to know their meanings. In addition, you also need to understand the meanings of other similar terms, so that you will have a comprehensive understanding of listing promotion. In fact, Amazon's platform's concept of promotion is different from that of domestic platforms.

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