Can the two parent companies of Amazon be merged? What are the benefits of Amazon's merger?

In Amazon operations, merging and splitting variants are common operations used by merchants. After all, merging has the advantages of merging, and splitting has the advantages of splitting. So can the two parent bodies of Amazon be merged? Next, we will explain this aspect to you.

1. Can the two parent companies of Amazon be merged?

Amazon's two parent entities can be merged. Merging is to merge the same products with the same purpose together, which can better collect all the comments and QA of the child entities you merged, so that when customers search for your keywords and see your listing, the displayed listing details page will be better looking and can improve the conversion rate. For example: use old products to bring in new ones, so that the traffic of old products can drive the conversion of new products more quickly. However, it is best to merge the same products. If the gap is too large, it will be easy to be traced by Amazon and receive a warning letter from Amazon for illegal merger variants.

What are the benefits of Amazon mergers?

1. Increase the number of comments on a single listing to increase rankings and reviews

When promoting new products, if the listing has no reviews, the conversion rate of the product will be reduced, and the advertising conversion rate will not be ideal. Therefore, merging variants is an effective promotion method. You can consider making variants of the old listings with many reviews and good rankings with the new product listings to increase the ranking and reviews and improve the conversion rate of the new listing. The premise is that the two products are in the same category and have a certain degree of similarity. If the similarity is not high, the reviews will not be shared.

2. Drain traffic and increase product sales

Amazon is a platform that focuses more on products than stores. It is difficult for consumers to go to a seller's store to see what products are available. When these products are merged, sellers who see the products can see multiple models or color options at the same time, which is also a way to promote sales.

Amazon mergers can achieve certain operational purposes under compliance, and after the products are merged, we can also create hot-selling products to increase product exposure and store conversion! Finally, I hope this article can help you!