How to increase Amazon traffic when it is low? How to increase traffic?

In the process of opening a store on Amazon, you will find that it is still difficult to obtain traffic on this platform, so some merchants often ask how to increase store traffic. In fact, Amazon's traffic can be obtained not only on the site, but also outside the site. The following is a detailed introduction.

How to increase Amazon traffic if it is low?

1. To obtain more in-site traffic, you need to utilize in-site advertising and store traffic. In fact, in addition to in-site advertising, Ya itself also has some activities, such as flash sales, lucky draws, etc. Store traffic can participate in these activities according to the actual situation of the product.

In-site advertising: Paid advertising is the main form of in-site traffic. Sellers can increase product exposure and store traffic through advertising bidding. Usually, in-site advertising is used in combination with off-site traffic-generating activities, and it will also bring traffic to the platform. Therefore, the platform will also support sellers, and through activities such as in-site advertising, traffic can be directed to stores more accurately.

Flash sales and lucky draws: The platform will naturally support the products of merchants, so more time should be spent on creating high-quality products. For flash sales and lucky draws, you can apply to participate in the Amazon backend, but you must meet the conditions for participating in the event, such as having a rating of more than 4 stars, the event price must be discounted, and FBA must be used for delivery, etc.

2. Off-site traffic refers to the social networks that everyone is familiar with, such as Facebook. You can conduct some self-media marketing and promotion on these websites, write some articles to promote your own store and products, let your products get exposure and evaluation quickly, or promote through some overseas reviews or social celebrity resources, live broadcast platforms, etc., to obtain a large amount of traffic.

The first method of attracting traffic: natural search, which is to achieve the effect of improving rankings through SEO within the site. There are many dimensions within the site, such as choosing appropriate words, layout, word density, etc.

Here I would like to remind everyone that when choosing words, you must choose words that are suitable for the product and not blindly follow words that are too popular.

Before promoting, you must first clarify the purpose, whether it is to attract traffic or to clear stock. Then promote with purpose, and different methods should correspond to different purposes.

For example, if you want to attract product traffic, you can choose to improve the ranking through off-site deals to promote an increase in orders; if you want to clear stock, you can choose to adjust the price of the product to attract more people to buy and speed up sales.

In fact, if you want to increase the low traffic of Amazon products, you need to start from both inside and outside the site. You can participate in more activities on the site, and you can ask Internet celebrities to help promote the site. Of course, everyone must have a clear purpose when promoting, and then take corresponding measures to achieve the corresponding effect.

If the traffic of your Amazon store is low, you can try the above methods to attract traffic. However, acquiring traffic generally has a cost, so if you want to increase the traffic of your store, you must prepare more promotion budget. More promotion can always quickly increase the traffic of your store and increase the number of orders.

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