What are the conditions for using Shopee store ads? The conditions vary on different sites

For Shopee merchants, promoting the store is essential after opening the store. If merchants want to use store advertisements, they must meet the relevant conditions, and the conditions of different sites are different, which are introduced in the following content.

What are the terms and conditions for using Shopee store ads ?

1. Taiwanese dried shrimp

There are two categories of products that cannot be advertised on Shopee, or can only be advertised under restrictions.

1. Restricted Content

Restricted content refers to all items that are illegal or culturally inappropriate to advertise and can only be promoted under certain restrictions.

This includes products that fall into the adult category (e.g. lubricants, sex toys, sexy lingerie, adult books), which have the following advertising restrictions:

(1) For search ads

Some adult product categories can only be promoted using selected keywords and can only use exact match

(2) For contextual advertising

All adult categories cannot be promoted

2. Content with product issues

All products with issues are considered unsafe or untrustworthy and therefore ineligible for sale. This includes products with abnormal status (such as banned, reviewed):

After the product issue is resolved, you can continue to sell or promote it

2. Brazil Site

There are 3 categories of products that cannot be advertised on Shopee, or can only be advertised with restrictions:

1. Illegal Content

Illegal content refers to all products that cannot be advertised due to local regulations, such as products in these categories:

Pregnant women milk

Pacifier

Baby bottles and bottle accessories

Breast pads, shells and shields

milk powder

Baby porridge, purees and cereals

Baby snacks

Other Products

Formula and baby food

Bottle feeding

Baby Vitamins and Supplements

2. Restricted Content

Restricted content refers to all items that are illegal or culturally inappropriate to advertise and can only be promoted under certain restrictions.

This includes products that fall into the adult category (e.g. lubricants, sex toys, e-cigarettes), for which advertising restrictions are as follows:

For search ads

Some products in the adult category can only be promoted using selected keywords and only using exact match

For contextual advertising

All adult categories cannot be promoted

3. Content of product issues

All items with issues are considered unsafe or untrustworthy, making them ineligible for sale. This includes items with abnormal status (such as banned, reviewed).

After the product issue is resolved, you can continue to sell or promote it

3. Thailand Site

There are 2 categories of products that cannot be advertised on Shopee, or can only be advertised with restrictions:

1. Illegal Content

Illegal content refers to all products that cannot be advertised due to local regulations, such as products in these categories:

Stage 1 and 2 infant formula

2. Content with product issues

All items with issues are considered unsafe or untrustworthy, making them ineligible for sale. This includes items with abnormal status (e.g., banned, under review).

After the product issue is resolved, you can continue to sell or promote it

4. Malaysia Site

There are 3 categories of products that cannot be advertised on Shopee, or can only be advertised with restrictions:

1. Illegal Content

Illegal content refers to all products that cannot be advertised due to local regulations, such as products in these categories:

Stage 1 and Stage 2 Infant Formula

2. Restricted Content

Restricted content refers to all items that are illegal or culturally inappropriate to advertise and can only be promoted under certain restrictions.

This includes products that fall into the adult category (such as condoms, sex toys, e-cigarettes (kits, liquids, ...), alcoholic beverages), which have the following advertising restrictions:

For search ads

Some adult product categories can only use selected keywords for precise match promotion

For contextual advertising

All adult categories cannot be promoted

3. Content with product issues

All items with issues are considered unsafe or untrustworthy and therefore ineligible for sale. This includes items with abnormal status (e.g. banned, reviewed).

After the product issue is resolved, you can continue to sell or promote it

5. Singapore Site

There are 3 types of ads that cannot be posted on Shopee, or can only be posted under restricted circumstances:

1. Illegal Content

Illegal content refers to all products that cannot be advertised due to local regulations, such as products in these categories:

Stage 1 and Stage 2 Infant Formula

2. Restricted Content

Restricted content refers to all items that are illegal or culturally inappropriate to advertise and can only be promoted under certain restrictions.

This includes products that fall into the adult category (such as condoms, sex toys, beer and cider, wine and spirits) which have the following advertising restrictions:

For search ads

Some adult product categories can only be promoted using selected keywords, and only exact match keywords can be used.

For contextual advertising

All adult categories cannot be promoted

3. Content with product issues

All items with issues are considered unsafe or untrustworthy and therefore ineligible for sale. This includes items with abnormal status (e.g. banned, reviewed).

After the product issue is resolved, you can continue to sell or promote it

6. Philippines Site

There are 3 categories of products that cannot be advertised on Shopee, or can only be advertised with restrictions.

1. Illegal Content

Illegal content refers to all products that cannot be advertised due to local regulations, such as products in these categories:

Stage 1 and Stage 2 Infant Formula

Milk powder for children 3 years and under

Over-the-counter medications

2. Restricted Content

Restricted content refers to all items that are illegal or culturally inappropriate to advertise and can only be promoted under certain restrictions.

This includes products that fall into the adult category (such as condoms, sex toys, e-cigarettes, alcoholic beverages, lighters, matches and fire starters, camping knives and survival tools) which have the following advertising restrictions:

For search ads

Some adult categories can only be promoted using selected keywords, and only exact match keywords can be used.

For contextual advertising

All adult categories cannot be promoted

3. Content with product issues

All items with issues are considered unsafe or untrustworthy and therefore ineligible for sale. This includes items with abnormal status (e.g. banned, reviewed).

After the product issue is resolved, you can continue to sell or promote it

Regarding the questions raised at the beginning, they have been introduced in the above content. All Shopee merchants should have a clear understanding of them. In addition, it is necessary for all merchants to master some other skills so that they can do better.

Recommended reading:

Can you make money by doing cross-border business on Shopee? Is the Shopee platform reliable?

How to upload products on Shopee? What are the requirements for uploading products on Shopee?

Is the Shopee platform reliable? What are its advantages?