Etsy will give out coupons with discounts up to 20% to selected buyers

Etsy recently announced that in order to attract more buyers to shop on Etsy, it will issue coupons to selected buyers, allowing them to get a 20% discount on their next purchase.

Select buyers will receive an email with a coupon worth 20% off the purchase price, fully funded by Etsy. The coupon will be valid for two days and will expire.

Etsy said the move will bring more repeat customers to sellers, and in the future, Etsy will continue to build marketing opportunities and resources to promote sellers' business development.

Etsy started a similar coupon campaign in June of this year, claiming that it "successfully attracted many buyers to return to Etsy to shop." In addition, Etsy also revealed that it sent coupons to 8 million buyers in 2021 and invested more than $1.3 million.

Earlier this month, Etsy CEO Josh Silverman said the company would invest more than $600 million in marketing in preparation for the upcoming holiday sales season.

Etsy also announced that it will allow sellers to set different return policies for different items, rather than having one policy for their entire store, and sellers will no longer be able to accept returns on digital items due to the nature of the items.

It should be noted that if sellers have an existing return policy, Etsy requires sellers to update their product-specific return policies by October 31, 2022. Based on user feedback and suggestions, Etsy has created a simple and easy-to-use tool to help sellers edit their policies, and sellers are free to edit and change them before October 31.

To create a return policy: Go to Shop Manager > Settings > Policy Settings. Sellers can create multiple return policies that can be used for different products on this page. Sellers can also quickly apply the same return policy to multiple products at once to save time.