What are the SEO methods for Amazon titles? How to improve product rankings?

For Amazon merchants, after uploading products, they need to set the basic information of the products, such as the product title. So what are the SEO methods for Amazon titles? The following content will provide relevant answers for you.

What are the SEO methods for Amazon titles ?

Sellers should try to follow the following specifications to create a reasonable product title. Amazon has its own formula to determine the search rate of product titles. Of course, capitalizing each word at the beginning and spelling it correctly are also very basic but very important.

1. Brand (brand name) must be placed at the beginning;

2. Product keywords (product keywords);

3. Product serial number (code) or model number (product model);

4. Built material and properties (material and composition);

5. Colour (including variables) (colour, if you have variants);

6. Size (including variables) (size, if you have variants);

7. How many units in a package (quantity and units, if you are packaging multiple units);

8. Use numerals (“3” instead of “three”).

How to improve product ranking?

1. Optimize product titles

When optimizing titles, merchants should pay attention to two key points. One is keywords, which determine whether buyers can search for you; the other is to clearly introduce your product. Brand, material, product keywords, and core search terms are all essential elements of the title. Buyers should know what you are selling and its features when they see the title.

2. Bulleted List Optimization

Don’t underestimate the role of Bulleted List. Besides the product title, it is the second thing that allows buyers to further understand your product. Merchants can use it to introduce the product in more detail, showing the advantages and attributes of the product. Sellers can add content that cannot be put in the product title in the Bulleted List to give consumers a deeper impression.

3. Optimize product description

When the seller is gradually attracted and is ready to learn more about the product, it means that the buyer has become interested in the merchant's product, so the product description should not be taken lightly. Be as detailed as possible, describe the advantages of the product, or the characteristics that distinguish it from similar products on the market, what concerns buyers usually have when using the product, and how your product can solve the concerns of buyers.

4. Product Image Optimization

Product pictures are the most intuitive. A good product picture can instantly attract the buyer's attention, but at the same time, pay attention to the platform's requirements and rules and don't step on landmines. Currently, Amazon recommends that the main product picture has a white background and is 1000*1000 pixels. If you want to better display the characteristics of the product, sellers can usually study some functions of the product editing page. For example, Amazon now also allows you to upload videos. Some functional products or wearable products will be more convincing if they are explained in detail through videos or displayed dynamically by models.

That’s all I have to say about the SEO methods for Amazon titles. In fact, all Amazon merchants can learn about them. It is also very necessary for merchants to master some SEO methods for Amazon titles.

Recommended reading:

Can Amazon write the same title? How to write the title?

How to extract Amazon keywords? What are the techniques?

What are the ways to find keywords on Amazon? How to determine keywords?