What is the difference between Amazon advertising click-through rate and conversion rate?

Merchants who open stores on Amazon need to understand the terms and common knowledge of promotion. For example, people often confuse the click-through rate and conversion rate on Amazon. After all, there is a certain correlation between the two data. So what is the difference between the click-through rate and conversion rate?

What is the difference between Amazon advertising click-through rate and conversion rate?

1. Click-through conversion rate

Calculation method of Taobao Through Train click-through conversion rate: Taobao Through Train click-through conversion rate = total number of transactions through Through Train/number of clicks through Through Train*100%.

The click-through conversion rate of Taobao Through Express is the ratio of the number of people who reach your Taobao store through Through Express and make purchases to the total number of people who reach your store through Through Express.

The 17% conversion rate of Taobao is normal. However, the sales volume and conversion rate vary for different types of products, so it depends on the situation.

Many novice sellers, because they have new stores and their products have no sales, learn from others to place orders on Taobao. However, after a few days, the product rights are downgraded, the store rights are downgraded, and even the store is closed. This is because they have not grasped the degree of improving the conversion rate.

First go to Quantum Hengdao → Sales Analysis → Sales Exhibition to view the average conversion rate of your industry.

2. Click-through rate

Click-through rate is the ratio of clicks on a product after it is displayed. The click-through rate can show whether the promoted product is attractive. The click-through rate indicator is the ratio of product clicks to client clicks.

The click-through rate can reflect the quality of the data, so that merchants can understand whether they need to optimize the products, optimize the product images and promotional titles, or optimize the information on the product details page, so that the display of the products can bring as many views as possible, so that we can do this well!

The reference significance of click-through rate lies in the picture, that is, whether the main picture is attractive. Generally, the proportion of 3%-8% is within the normal range.

If the click-through rate is too low, it means that the main picture is not good. Of course, the higher the click-through rate, the better. However, Taobao has a complete set of anti-cheating mechanisms, and under normal circumstances, the click-through rate will not be outrageously high.

Any conversion rate on Taobao is a necessary step for a store to become popular. If you really want to create a hit, you need cooperation in many aspects and cannot rely on just one method.

It is necessary to coordinate inside and outside the site. The through train and diamond exhibition promotions within the site, combined with the trial promotion outside the site, are the best and most effective ways to create a hit.

The click-through rate of ads on Amazon actually refers to the effectiveness of the promotion, because the system displays your ads in front of buyers, but if the buyers do not click on them, it is not counted as traffic. If they click on them, it is counted as traffic, and if they buy afterwards, it is counted as a conversion.

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