What are the methods for Amazon to increase product traffic and conversion? Method introduction

The ultimate goal of e-commerce traffic and promotion is to increase conversion, so it is important to master certain traffic skills. This article will tell you Amazon merchants, what are the methods for Amazon to increase product traffic and conversion?

1. Title

The title needs to be short, clear, and powerful. Sellers should describe as clearly as possible what the product is and the benefits it will provide to customers. The highest performing keywords must be strategically positioned so that Amazon's A9 algorithm can better include them, which will improve the store's sales ranking and effectively promote sales pages. The first five words should form your canonical URL, which will improve your ranking in Google's search engine. Another benefit of this approach is that it can break the fixed title format of the past and make it easier to remember. If customers don't know what the product is at a glance, then it means that your title has failed.

2. Image

In a recent survey, 65% of buyers revealed that they decide whether to buy based on images alone. Therefore, the pictures selected by sellers should be professional high-definition photos that are closer to the real object. If you add some creative photography methods, the product effect will be better. Some sellers will choose cheap, low-pixel photos, which can only be said to put your store in an embarrassing situation.

3. Key points

The products you choose should focus on benefits, not features. No one will scoff at your product features, they just want to know how to improve their lives. So add other high-performing keywords to your products, but remember not to repeat them, as they only rank once. Amazon has provided sellers with five key points, make sure to use them as much as possible.

4. Description

If your brand does not have a trademark, then you need to pay attention to the content. Sellers should use HTML code when describing products, which can ensure that the product has greater traffic. When describing products, sellers must improve users' assumptions about the use of products and stimulate users to buy. When describing, they must associate the product's users and usage scenarios with the buyers. At the same time, from the buyer's perspective, consider the benefits of different product functions to buyers, and write them down simply, clearly, and clearly. In addition, if the product has relevant qualification certificates, or the seller has its own unique product advantages compared to other peers, they should also be written down. This can reduce users' hesitation to buy and enhance their confidence in buying.

In general, Amazon's method of increasing product traffic and conversion is to optimize product titles, pictures, descriptions, bullet points, and listings. At the same time, keywords should be selected well, and advertisements can be opened appropriately.