What does Amazon's Pan-European program mean and what does it do?

Now many friends will try to open a store on Amazon by themselves. After all, Amazon's entry requirements are not so strict now, and most people can meet the requirements. What does Amazon's pan-European plan mean?

What does Amazon's pan-European plan mean?

The Pan-European Plan is a cross-country delivery plan launched by Amazon for FBA in five European countries (UK, Germany, France, Italy, and Spain). Simply put, after the seller opens the Pan-European Plan, as long as the same SKU and ASIN are used to list products on the e-commerce platforms of the five countries, they can be placed in the overseas warehouses of any of the five countries. After an order is placed, the platform will arrange the processing of the order. One warehouse handles FBA in five European countries

1. The five countries must have the same products on sale at the same time

2. How to register the ASIN of European integration service

3. Goods can be distributed to various sites in Europe

4. No cross-border delivery fees are charged, only local delivery fees are charged

5. Customer returns to the nearest Amazon logistics warehouse

European unified delivery (EFN):

1. Allow one or more sites to have the same product

2. No need to register ASIN

3. Products are only stored in the Amazon logistics center of the parent site

4. Charge cross-border delivery fees from the warehouse to the buyer’s country

5. Customer returns to Amazon logistics center in the home country

Amazon's pan-European plan is actually an integration of the entire European market, because the current competition is still quite fierce. Many merchants do not do a good job in logistics, and the timeliness cannot be guaranteed, which easily leads to complaints from consumers.

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